How Eftsure Hired 10 Junior Sales Reps With Earlywork Academy
Our journey helping eftsure achieve repeatable junior sales hiring outcomes
Earlywork hires
10
Earlywork fellows met per hire
3
Earlywork rep tenure
12+ Months
We’re sticking with Earlywork to find awesome sales talent. They’re the best at training up-and-comers in Australia.
The Challenge
Today, locally-founded cybersecurity fintech, eftsure, has one of the largest junior sales functions in Australia.
But that wasn’t always the case.
After 2020, the payment fraud prevention software began to pick up traction, leveraging a sales led growth motion to acquire customers.
As ambitious growth targets were set for 2023, the team planned to meet them by aggressively scaling their junior sales team.
Similar to BrightHR, however, there were two problems:
- Hiring: they were looking for an alternative talent solution that was a consistent high quantity source of junior sales talent
- Retention: they were looking to improve retention of junior reps that had no prior sales experience
The Solution
In mid-2023, the eftsure team reached out to Earlywork when looking for external hiring solutions beyond job boards and traditional recruiters.
After conversations with Earlywork, the team were happy to go ahead with a trial of an upcoming Earlywork Academy cohort as an integrated employer.
Unlike other hiring solutions, eftsure received hiring support beyond a regular recruitment agency in two ways:
1) Early exposure to a graduating cohort
During an Earlywork Academy cohort, there are 3 guest presentations slots allocated to integrated employers to build their brand early.
Our cohorts run monthly with a pool of 25+ fellows to tap into with an educational experience.
Check out some of their clips below.
2) Seamless integration with the eftsure interview process
After a cohort of 25+ graduates, our Employer Success Manager worked collaboratively with David Feinberg and his sales managers to curate introductions 10+ high fit fellows.
The eftsure team were able to view detailed profiles on each fellow and schedule them into a group interview at their office.
Check out an example of Tim Duffell’s fellow profile, one of the top performing Earlywork fellows at eftsure:
Sample of the fellow profiles that were sharedto the eftsure team on our Partner Platform.
Example of Tim Duffell’s profile, an ex-Navy Veteran andEarlywork fellow who was hired as an SDR at eftsure.
The Results
A year on from formally becoming an integrated partner, eftsure uses Earlywork as their exclusive external hiring partner for junior sales positions.
Here are a few key results our of partnership in the past year:
Faster junior ramp time
Earlywork fellows had a median time to full productivity of 2 months.
Take Tom Ryan for instance.
After graduating high school in 2019, Tom began work as a venue manager in hospitality before joining Eftsure with no prior B2B sales experience.
In his first full target month, Tom hit 170% of his target!
170% on his first full target month
Junior sales reps that stay for longer
Beyond Tom, check out some of their profiles:
Junior reps that are ready for career progression, faster
Two of our longest tenured fellows at Eftsure were recently given the opportunity to represent Eftsure at a Factor CFO Day as a reward for their consistent performance.
Where To From Here?
Check out Earlywork Talent, Australia’s first dedicated hiring & retention solution for sales teams.
Hire with speed and quality from our pool of 25+ qualified job seekers who want to start a sales career every month, and improve ramp, performance and retention with our in-house 1:1 rep coaching, exclusive community events and cohort-based grad program.
