How Foremind Hired Their First Two Junior Sales Reps With Earlywork Academy

Our journey helping Foremind hire 2 junior sales reps who are over-performing and staying in their roles.

Yellow star icon
Blue star icon
Earlywork hires
2
Candidates interviewed per hire
4
Earlywork rep retention
100%
Transitioning from founder led sales to a sales team is a huge challenge for every startup founder. Early work supported us to navigate this difficult transition by matching us with 2 exceptional team members and then provide ongoing support for them to accelerate their skill development.
Joel Anderson CEO @ Foremind
Joel Anderson
CEO @ Foremind
Arrow in whiteOrange star icon

The Challenge

In March 2024, Foremind had just finished a 1,000% growth period in the previous calendar year all from founder led sales.

They’d just taken on $500k+ in funding and to meet their lofty targets, they were excited to hire their first junior sales reps to work with the founder.

But in the world of junior sales hiring, where there were no degrees and set backgrounds, Foremind was looking at different alternatives to get started.

Yellow squiggleOrange star icon
Quote mark icon
Blue star icon

The Solution

Fortunately, Joel Anderson, the CEO at Foremind, met Buildpass founder, Matt Perrott, at dinner for the construction industry.

Hearing about Buildpass’ experience with Earlywork earlier in the year, Joel reached out to Earlywork to learn more about the hire & post-hire support.

After conversations with Earlywork, Joel was happy to go ahead with a trial of an upcoming Earlywork Academy cohort as an integrated employer.

Unlike other hiring solutions, Foremind received hiring support beyond a regular recruitment agency in three ways:

1) Assistance in designing their SDR hiring process

Similar to Matt at Buildpass, Joel didn’t come from a sales background and had never done any sales hiring before.

When signing up to Earlywork Partner Platform, our Employer Success Manager directed him towards the Earlywork SDR Hiring Guide and collaborated on the right profiles for their product and company culture.

Joel also leveraged the case study template to formalise a more comprehensive technical interview.

2) Seamless integration with the Foremind interview process

After a cohort of 25+ graduates, our Employer Success Manager worked collaboratively with Joel to curate introductions 5+ high fit fellows.

Joel was able to view detailed profiles on each fellow and schedule them into a group interview at their office.

Check out what Dylan & Conal’s profiles looked like:

3) 1:1 sales & career coaching for hired fellows

Founders in fast growing startups are often stretched for time, making it hard to provide the amount of 1:1 time required to help junior sales reps ramp faster.

That’s why all Earlywork fellows are put through our 4-week in-house graduate program, Earlywork Accelerator, and receive regular 1:1 coaching from the team alongside their company onboarding program.

Arrow in orangeBlue star icon
Quote mark icon
Yellow squiggle

The Results

Yellow squiggly lineYellow star iconBlue star icon

Junior sales rep that love the problem space, product and sales

Dylan and Conal are both thriving in their sales roles, but more importantly, are enjoying the problem space.

In fact, check out one of Dylan’s TikToks where he details his day in the life working at Foremind:

Check out Joel’s post in August 2024 for an update on his last 6 months👇

Where To From Here?

Check out Earlywork Talent, Australia’s first dedicated hiring & retention solution for sales teams.

Hire with speed and quality from our pool of 25+ qualified job seekers who want to start a sales career every month, and Improve ramp, performance and retention with our in-house 1:1 rep coaching, exclusive community events and cohort-based grad program.

I look forward to continuing to partner with Earlywork for recruitment as our sales team continues to grow and would recommend the program for any other startups in a similar situation 💙

Joel Anderson
CEO @ Foremind
Arrow in orangeOrange star icon
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We acknowledge the traditional owners of country throughout Australia and recognise their connection to land, waters and culture. We pay our respects to their Elders past, present and emerging and commit to building a brighter future together. Our team works on the country of the Gadigal people of the Eora nation in Sydney.