What are you working on these days?
I’m currently the Head of Growth & Marketing at an exciting health-focused startup called Wellshare. We’re a flex workspace solution for health practitioners, and I’m part of the team to help grow the property side of the business, as well as work on new D2C brands & other technology solutions.
I also advise & consult for a few eCommerce & startup companies on Growth Marketing.
Additionally, I also share some resources on my site such as my Growth Marketing Checklists.
What does growth marketing mean to you?
Growth marketing in my eyes, is about the mindset and tempo of experimentation and execution with data being the main driver for strategic decisions.
I think a key thing when it comes to becoming really good at growth marketing is ensuring you have a prioritisation framework.
There is so much that goes into growth marketing (the list is honestly endless), but it’s another skill set to focus on initiatives most likely to achieve sustainable and scalable growth and hit whatever the goals or KPI’s are both short and long term.
Any tips to share with our readers who want to break into growth marketing?
My advice would be not jumping straight into any paid course right away. To be honest there are too many courses out there.
If you were to choose any courses on growth marketing or growth hacking, my personal recommendations would be CXL’s Growth Marketing Mini Degree, Foundr’s Growth Hacking Course or Growthhackers.com Growth Hacking Course.
I think regardless of any course, you will need to go deeper in terms of channel specifics, marketing strategies, etc. The good thing about these courses is that they can help provide you structure, which I think is important to learning growth marketing.
In addition, I also recommend signing up to platforms like Growth Mentor. There are lots of growth experts on the platform and can help you connect with very smart marketers who can help mentor you on specific channels and strategy. Even for experienced people like myself, it helps to connect with someone super detailed and focused on a channel which I may be weaker in.
My final piece of advice is something I mentioned in the previous question, is about setting a framework for yourself around prioritisation. A famous framework in the Growth Hacking world is ICE. It has helped me a lot over the years with clients and startups I work for. As experience grows, I very much have my own version now which I’m sure you will find overtime as well.