No Bull-Sh*t Guide to Junior Job Titles in Tech

Ever had the experience of applying to a role with a juicy job description, only to find out in the interview that the actual day-to-day duties are completely different?


Or worse, accepting a job offer only to discover the job isn’t what they’d promised at all?


We get you. Job titles get stretched and misused to the point where two jobs can have the same title but totally different responsibilities.


And in the buzzword-heavy world of tech & startups, this is even more prevalent.


For those new to the workforce, it’s hard to tell what all these fancy titles even mean.


That’s why we decided to make a no-bullshit guide to junior job titles in tech, along with some real-world examples in the Australian market of cool companies that have hired for this type of role.

Account Executive

What is it? A sales role focused on acquiring new customers and/or managing existing clients.

Tell me more: https://blog.hubspot.com/sales/what-is-an-account-executive

Examples of companies who hire for this role: Uber, Salesforce, Amazon Web Services


Account Strategist

What is it? An account management role focused on helping answer client questions and increasing their expenditure on company products.

Tell me more: https://www.googblogs.com/my-path-to-google-reza-khan-associate-account-strategist/

Examples of companies who hire for this role: Google


Associate Product Manager

What is it? A junior role at the intersection of tech, business and design, involving customer research, data analysis, defining product requirements, helping build product/feature strategies, and coordinating the development of new features with stakeholders.

More Info: https://productmanagerhq.com/ultimate-associate-product-manager-guide/

Examples of companies who hire for this role: Atlassian, Deputy, Finder, Zip, Freelancer


Backend Engineer/Developer

What is it? A software development role focused on programming the underlying systems and logic behind software & web app, connected to servers, databases and APIs.

Tell me more: https://www.freecodecamp.org/news/front-end-developer-vs-back-end-developer-definition-and-meaning-in-practice/

Examples of companies who hire for this role: Google, Amazon Web Services, Atlassian, Canva


Business Analyst

What is it? A broad term used to describe a range of all-rounder, business-focused roles, typically with a mix of project management, stakeholder management, operational improvement and data analysis. Some roles with this title may be more specifically focused on the data analysis element, with SQL/Excel being key skills.

Tell me more: https://www.cio.com/article/2436638/project-management-what-do-business-analysts-actually-do-for-software-implementation-projects.html

Examples of companies who hire for this role: Amazon, MYOB, HubSpot


Business Development Associate/Manager

What is it? An externally-focused role that may either be focused on acquiring new customers (sales) or helping build relationships with other companies/stakeholders (partnerships).

Tell me more: https://www.forbes.com/sites/scottpollack/2012/03/21/what-exactly-is-business-development/?sh=2ff2099a7fdb

Examples of companies who hire for this role: Salesforce, Groupon, Amazon Web Services, Deliveroo


Community Associate/Manager

What is it? An all-round customer-facing role covering tasks like social media management, advertising, PR, customer support and content creation.

Tell me more: https://blog.hubspot.com/marketing/great-community-management-tips

Examples of companies who hire for this role: Asana, Canva, Cloudflare


Content Marketing Associate

What is it? A marketing role focused on creating customer and partner-facing content, such as blogs, newsletters, videos, and promotional materials.

Tell me more: https://digitalmarketinginstitute.com/blog/what-does-a-content-marketer-do

Examples of companies who hire for this role: TRIBE, Finder, Canva


Content Designer

What is it? A role at the intersection of writing and design, focused on creating written content and instructions within products to improve user experience.

Tell me more: https://www.dta.gov.au/blogs/what-does-content-designer-do

Examples of companies who hire for this role: Atlassian


Customer Experience Associate

What is it? A customer-focused role that may vary in responsibilities between customer onboarding, customer support and account management. Similar to Customer Success.

Tell me more: https://www.groovehq.com/blog/customer-experience-specialist

Examples of companies who hire for this role: Zip, Monday, Brighte


Customer Success Associate

What is it? A customer-oriented role focused on helping existing users of a product or service, whether it be onboarding, support, renewal, upgrades, etc.

Tell me more: https://www.zendesk.com/blog/customer-success-manager/

Examples of companies who hire for this role: Adobe, Slack, UpGuard, SafetyCulture


Data Analyst

What is it? A technical role focused on data inspection, cleaning, transformation and modelling, and communicating the result of the analysed data with tech and business teams.

Tell me more: https://medium.com/@lchandratejareddy/a-data-analyst-vs-a-data-scientist-vs-a-data-engineer-91b1f46d5995

Examples of companies who hire for this role: Deputy, Eucalyptus, Domain, Brighte


Data Engineer

What is it? A technical role focused on building and optimising a platform that ensures accurate data for data scientists and analysts to work with.

Tell me more: https://medium.com/@lchandratejareddy/a-data-analyst-vs-a-data-scientist-vs-a-data-engineer-91b1f46d5995

Examples of companies who hire for this role: Rokt, Rezdy, Practice Ignition, MYOB


Data Scientist

What is it? A technical role focused on analysing data using machine learning algorithms to gain future insights that may help business decisions.

Tell me more: https://medium.com/@lchandratejareddy/a-data-analyst-vs-a-data-scientist-vs-a-data-engineer-91b1f46d5995

Examples of companies who hire for this role: Uber, Atlassian, Amazon, Rokt


Digital Marketing Associate

What is it? A marketing role responsible for managing digital channels to generate leads and build brand awareness, including the company website, social media, online ads, etc.

Tell me more: https://digitalmarketinginstitute.com/blog/what-does-a-digital-marketer-do

Examples of companies who hire for this role: Amazon, Adobe, Deputy


Field Marketing Associate

What is it? A marketing role typically seen in B2C products, with a focus on physical marketing initiatives such as promotions, emos and direct sales.

Tell me more: https://www.repsly.com/blog/consumer-goods/what-is-field-marketing

Examples of companies who hire for this role: Freshservices, Monday, Secureworks


Frontend Engineer/Developer

What is it? A software engineering role focused on development of the user interface components of a website or app.

Tell me more: https://www.freecodecamp.org/news/front-end-developer-vs-back-end-developer-definition-and-meaning-in-practice/

Examples of companies who hire for this role: Google, Amazon Web Services, Atlassian, Canva


Full-Stack Engineer/Developer

What is it? A software engineering role that combines the user-interface work of frontend developers with the underlying system logic and data connections of backend developers.

Tell me more: https://www.freecodecamp.org/news/front-end-developer-vs-back-end-developer-definition-and-meaning-in-practice/

Examples of companies who hire for this role: Google, Amazon Web Services, Atlassian, Canva


Growth Associate

What is it? A marketing role with a specific focus on rapid experimentation through online channels, backed by data analysis, to find marketing approaches that optimise customer acquisition, retention and referrals.

Tell me more: https://www.adroll.com/blog/growth-marketing/growth-marketing

Examples of companies who hire for this role: Envato, Simply Wall St, Go1, HelloFresh


Inbound Sales Representative/Inside Sales Representative

What is it? A sales role focused on handling inquiries from and acquiring new customers who have already expressed some interest in the product or related services.

Tell me more: https://www.ringdna.com/blog/what-is-inbound-sales-and-how-is-it-changing

Examples of companies who hire for this role: Uber, Github, HubSpot, Segment


Machine Learning Engineer

What is it? A technical role focused on training a system to make it learn and predict the trend or outputs if the dataset is given.

Tell me more: https://medium.com/@lchandratejareddy/a-data-analyst-vs-a-data-scientist-vs-a-data-engineer-91b1f46d5995

Examples of companies who hire for this role: Canva, HelloFresh, Nearmap


Operations Associate

What is it? An all-round business-oriented role focused on creating and improving processes and projects across the company, often with some data analysis skills involved.

Tell me more: https://www.jobhero.com/job-description/examples/administrative/operations-associate

Examples of companies who hire for this role: Uber, Zoomo, Stake, SiteMinder, Deliveroo


Partnerships Associate

What is it? An externally-facing role focused on developing commercial and strategic relationships that align with the company’s objectives.

Tell me more: https://www.talentlyft.com/en/resources/outreach-and-partnerships-manager-job-description

Examples of companies who hire for this role: :Different, Shopback, Klarna


Product Analyst

What is it? A technical role that sits somewhere between product management and data analytics, depending on the company, involving analysis of both industry data and product data.

Tell me more: https://www.jobhero.com/career-guides/interviews/prep/what-is-a-product-analyst

Examples of companies who hire for this role: HelloFresh, Envato, Culture Amp, Atlassian


Product Designer / UX Designer

What is it? A design role focused on crafting the user’s experience within an app or website. This usually means taking concepts from product teams and creating product sketches all the way to high-fidelity designs ready for build.

Tell me more: https://www.productplan.com/glossary/product-designer/

Examples of companies who hire for this role: Zip Co, Canva, Eucalyptus, HelloFresh, Airwallex


Product Marketing Associate

What is it? A strategic marketing role focused on the whole customer and product lifecycle, blending skills such as market research, user research, content creation, digital marketing, and marketing analytics.

Tell me more: https://blog.hubspot.com/marketing/what-is-product-marketing

Examples of companies who hire for this role: Hatch, Superhero


Program Manager

What is it? A high-level operational role where the key responsibility is to coordinate projects across different areas of the business, monitor their progress and boost team performance.

Tell me more: https://www.productplan.com/glossary/program-manager

Examples of companies who hire for this role: Rokt, Atlassian, Finder


Sales Development Representative

What is it? A sales role focused on lead generation - introducing prospective clients to a company.

Tell me more: https://www.saleshacker.com/day-life-sales-development-rep/

Examples of companies who hire for this role: Templafy, Deputy, Snowflake, Typo Payments, Groupon, monday.com


Sales Engineer

What is it? A blend between a sales and technical role. Sales engineers are usually required to pitch, run technical demos and then sell high-tech products.

Tell me more: https://medium.com/@alex_45702/what-is-a-sales-engineer-740087eeddc5

Examples of companies who hire for this role: Salesforce, Datadog, Tableau


Sales Operations Associate

What is it? A sales role focused on implementing a company’s sales strategy and ensuring the efficiency and effectiveness of the sales process.

Tell me more: https://blog.hubspot.com/sales/what-is-an-account-executive

Examples of companies who hire for this role: Canva, Tiktok, CrowdStrike


Solutions Architect

What is it? A semi-technical role focused on designing the customised system of processes in which a product operates for a client. They evaluate the business objectives, technical requirements and customer needs, develop the “solutions”, and map out the steps that will take the project to full implementation.

Tell me more: https://dltlabs.medium.com/what-is-solution-architecture-eb14b81c240d

Examples of companies who hire for this role: Volt Bank, Amazon Web Services, Snowflake, Stripe


Solutions Engineer

What is it? This role often means “Sales Engineer” and/or “Solutions Architecture” (see above!)

Tell me more: https://medium.com/@safonand/what-is-a-technical-solutions-engineer-e3d4324efec

Examples of companies who hire for this role: Airwallex, Salesforce, Datadog, Tableau


UX Researcher

What is it? UX researchers examine customer attitudes and behaviour by running experiments and gathering insights. This will help the team transform insights into product design.

Tell me more: https://www.interaction-design.org/literature/topics/ux-research

Examples of companies who hire for this role: Employment Hero, Afterpay, Hotjar, OFX


Visual Designer

What is it? A role that is largely oriented around digital design and focuses on what users see on the screen. They may work with a broad range of media including websites, games, videos and so on.

Tell me more: https://www.roberthalf.com/blog/salaries-and-skills/hot-job-visual-designer

Examples of companies who hire for this role: Order Up!, deferit, Nimble Activewear, Raisely

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