How WP Engine slashed their junior sales rep time to hire with Earlywork

Our journey helping WP Engine hire quality junior sales reps more efficiently.

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Earlywork hires
2
Fellows interviewed per hire
3
Average tenure
>12 months
Great having Nathan Wint Zaw on the team! He's already making an immediate impact, and we're thrilled to have him. A big thank you to Earlywork for your help in connecting us with him!
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Zoe McKinley
Sales Manager @ WP Engine
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The Challenge

WP Engine is a US founded company providing the fastest and most reliable WordPress hosting for over 1.5 million agencies and businesses worldwide.

The role of their Sales Development Representatives is to be the first point of contact for agencies and businesses exploring their platform, ensuring they received tailored support to find the right solution.

Led by Zoe McKinley, the APAC sales team has found success in hiring graduates for the SDR role, however, they had difficulties repeatably finding the right persona in a timely manner.

By late 2023, Zoe was looking for a solution to repeatably; 1) find quality graduates wanting to work in sales and 2) hire the right people in under 60 days (their average time to hire).

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The Solution

In late 2023, the WP Engine team were introduced to Earlywork.

After conversations with Earlywork, the team were happy to go ahead with a trial and meet fellows from our Sales Employment Pathway.

Unlike other hiring solutions, WP Engine received hiring support beyond a regular recruitment agency in three ways:

1) Early exposure to an always on candidate pool

While we use the Group Interview and Certification to select the highest potential sales talent from our Sales Employment Pathway, candidates receive exposure to companies early.

In the Group Interview, WP Engine was showcased as a featured employer in all of our 4 weekly sessions.

In the Certification, WP Engine was used as a featured employer that candidates could choose to complete their sales and career exercises on.

2) Seamless integration with the WP Engine interview process

We don’t share candidates with a spray and pray approach, where employers can only judge sales talent from a resume.

Instead, each employer receives two services:

  1. A dedicated Earlywork Account manager who meets regularly with the hiring stakeholders to understand ideal candidates and curate matches
  2. Candidates are shared with a Rep Profile on the Earlywork platform which contains a; 30-60 second intro video, fun fact, JSD rating and fun fact

3) Continued support post hire

All Earlywork reps receive regular check-ins from the Earlywork team and our Account Manager.

Beyond that, hired reps can receive a discounted rate on Earlywork Sales Accelerator, our 10 week no-nonsense bootcamp teaching Aussie reps the system to increase their commissions.

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The Results

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In mid-2024, WP Engine hired recent Bachelor of Science Graduate, Vincent Iway, finding his hospitality experience relevant to the role.

In early 2025, WP Engine hired Nathan Wint Zaw, a former luxury retail associate and recent graduate.

In July 2025, Vincent was the first Australian rep to be invited to the WP Engine President’s Club in Cancun and Nathan has been fast to ramp.

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Where to from here?

Earlywork is Australia’s dedicated hiring & training solution for junior sales reps. We educate and train high-potential sales talent to make junior sales hiring a safe bet.

Learn more about how we can help with your sales hiring today below.
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We acknowledge the traditional owners of country throughout Australia and recognise their connection to land, waters and culture. We pay our respects to their Elders past, present and emerging and commit to building a brighter future together. Our team works on the country of the Gadigal people of the Eora nation in Sydney.